BRAND STRATEGY • CREATIVE DIRECTION • DESIGNThe Cabana Room
The Cabana Room first approached BANTIA with a logo and a brand strategy that no longer aligned with their vision.
Leveraging the Owner’s personal personal aesthetic and appreciation for vintage flare, this intimate and personalized salon concept went from small side hustle, to the hidden gem of Silver Lake.
Creative Direction
Classic Hollywood glamour
Vintage luxury hotels
Silver screen sirens
Rest + relaxation through a trendy millennial POV
Pre-Brand
Logo-only branding
Strategy that didn’t reflect business goals
Positioning that blended in with competitors
Re-Brand
Defined strategic roadmap with guidelines on what to focus on for growth
A strategy + visual direction that feels authentic
Elevated positioning, drawing in more high-end customers