BRAND STRATEGY • CREATIVE DIRECTION • DESIGN

The Cabana Room

The Cabana Room first approached BANTIA with a logo and a brand strategy that no longer aligned with their vision.

Leveraging the Owner’s personal personal aesthetic and appreciation for vintage flare, this intimate and personalized salon concept went from small side hustle, to the hidden gem of Silver Lake.

Creative Direction

  • Classic Hollywood glamour

  • Vintage luxury hotels

  • Silver screen sirens

  • Rest + relaxation through a trendy millennial POV

Pre-Brand

  • Logo-only branding

  • Strategy that didn’t reflect business goals

  • Positioning that blended in with competitors

Re-Brand

  • Defined strategic roadmap with guidelines on what to focus on for growth

  • A strategy + visual direction that feels authentic

  • Elevated positioning, drawing in more high-end customers

Reinvent your brand with us.