Creative Direction that Moves.
Build a Brand That Performs at a Higher Level.
Welcome to the Founders Cohort:
VIBE LAB is a new brand-building program engineered for creatives, DIY business owners, and junior designers who are done with scrapping together ideas and ready to step into high-performance brand clarity.
This isn’t another Canva class. This is brand strategy with horsepower: sleek, intentional, and built for results.
Your brand is about to gain traction. Your aesthetic is about to gain speed. You are about to become the driver — not a passenger — of your own brand identity.
The Problem:
You’re building a brand in neutral
If you’re here, you’ve probably felt one of these:
Your brand looks “fine,” but it doesn’t move people.
Your aesthetic is fragmented — like multiple ideas competing with each other.
You know quality when you see it, but translating it into your own brand feels overwhelming.
You’ve watched designers build scroll-stopping identities… and want to learn how to create that level of cohesion yourself.
You’ve tried DIYing your brand, but it’s missing the elegance, clarity, or direction you know it could have.
Most branding advice is basic, outdated, and intended to blend-in, but you don’t want generic – you want to create an elevated brand that is intentional and guided by direction, not guesswork.
The Solution:
VIBE LAB
World Building for Brands With Ambition.
VIBE LAB is a 4-module brand strategy & creative direction course designed for aesthetic-driven creatives who want:
a brand that feels aligned
an aesthetic that’s cohesive
design decisions that feel obvious, not overwhelming
creative direction that connects art, strategy, and personality
a brand system that can scale as quickly
In this program, you’ll learn how to think like a creative director — not just a Canva user.
We combine:
strategy + aesthetic + editorial taste + design fundamentals into a clear, actionable framework.
This is for you if you’re:
A junior designer who wants to level up quickly
A creative who wants to sharpen their taste & build with intention
A DIY business owner craving a cohesive, elevated brand
Someone who appreciates great design but needs the roadmap to execute it
What makes this different (and faster):
This isn’t an academic branding program. It’s a creative direction accelerator.
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Learn how to build brand worlds with editorial flair.
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No more “too many ideas.” This system forces focus.
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Understand how a creative director translated abstract ideas into visual choices
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Your brand will look like one unified identity — not a patchwork.