MERCHANDISE STRATEGY • DESIGN

Activate House

Voted San Diego’s Best Fitness Studio for multiple years in a row, Activate House is no stranger to local buzz and what’s trending in the health & wellness space.

To excite members and promote brand loyalty, we created a merchandise strategy that went beyond swag & logo-forward design. Relying heavily on lifestyle, unexpected references, and modern takes on cool, Active House merchandise became the standard for how to make highly-coveted pieces that customers will love (and wear.)

Creative Direction

  • Streetwear with personality

  • Textural play like embroidery + puff printing

  • Experimental layouts

  • Laidback luxe, perfect for spin class or drinks with friends

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MERCH 1.0

  • Logo-forward products with limited silhouettes + colors

  • Lack of variety for repeat customers

  • Merchandise that felt similar to competing studios

MERCH 2.0

  • Engineered anticipation resulting in multiple sold-out products

  • Focused on design scheme that wouldn’t be found anywhere else

  • Incorporated new textures while focusing on emotional messaging vs branding placements