Brand Strategy • Creative Direction • Design

The Cabana Room

The Cabana Room first approached us with a logo and a brand strategy, that no longer aligned with their vision. Through a deep dive into the founder’s personal aesthetic and inspirations, this salon concept went from small side hustle, to the hidden gem of the Los Angeles hair scene.

Pre-Brand

Logo-only branding
Strategy that didn’t reflect business goals
Positioning that blended in with competitors

Re-Brand

Defined creative direction
Aligned strategy that feels authentic
Elevated positioning that draws in high-end customers